01GROW
DIGITAL MARKETING
Don't Just Be Online. Get Found.
Digital marketing should connect visibility with measurable business objectives.
ZASCO Tech develops digital campaigns around awareness, traffic, inquiries, leads and customer growth.
DIGITAL MARKETING SERVICES
Connect Visibility With Business Growth.
11 GROWTH CAPABILITIES
Digital marketing works best when strategy, campaigns, audience targeting and measurement operate as one connected process.
02GROW
Search advertising
03GROW
Meta advertising
04GROW
Lead-generation campaigns
05GROW
Campaign strategy
06GROW
Audience targeting
07GROW
Conversion optimization
08GROW
Analytics
09GROW
Remarketing
10GROW
Content promotion
11GROW
Performance reporting
VISIBILITYTRAFFICLEADSGROWTH
SEARCH ENGINE OPTIMIZATION
Improve the Foundation Behind Search Visibility.
SEO can involve technical, structural and content-focused improvements that help search engines understand a website and help audiences discover the right pages.
Technical SEO
On-page optimization
Keyword research
Content optimization
Metadata
Internal linking
Site structure
Performance review
Local SEO
Search visibility monitoring
PAID ADVERTISING
Choose the Platform Around the Campaign Objective.
Campaigns can be developed across appropriate advertising channels based on the audience, message and intended business outcome.
Campaign objectives should determine the platform—not the other way around.01Facebook
02Instagram
03Google Search
04Display networks
05YouTube
06Other appropriate advertising channels
MEASURE WHAT MATTERS
Move Beyond Likes and Impressions.
Instead of reporting only likes and impressions, businesses should understand the outcomes that are relevant to actual marketing and business performance.
01METRIC
Traffic
02METRIC
Inquiries
03METRIC
Leads
04METRIC
Cost per lead
05METRIC
Conversion rate
06METRIC
Campaign performance
07METRIC
Customer acquisition indicators
MORE THAN ONE SERVICE?
Your Project Doesn't Have to Stop at One Department.
A website may need content. Software may need an app. Marketing may need graphics and video. ZASCO Tech connects multiple capabilities to support complete digital solutions.
Explore All ZASCO Services